What should I use – Creator vs. Business Accounts

Instagram has evolved from a simple photo-sharing app to a powerful marketing platform for brands, creators, and professionals. With the platform offering different account types tailored to various needs, understanding the nuances between a Creator account and a Business account is essential for anyone looking to maximize their Instagram presence. Whether you’re a content creator, a business owner, or someone in between, this guide will help you choose the right account type for your goals.

If you don’t want to read much here’s the short explanation:

What You Can Do on One Account Type That You Can’t on the Other
Creator Account Flexibilities: The enhanced access to Instagram’s music library and the ability to post sponsored content more seamlessly are exclusive advantages for creators. These features support the dynamic and interactive nature of influencer content.

Business Account Advantages: Features like auto-publishing, quick replies, and action buttons are tailored to the needs of businesses looking to streamline their operations and drive conversions directly from their Instagram profile.

Let’s get specific:

What is an Instagram Creator Account?

Instagram introduced Creator accounts as a nod to influencers, public figures, and content creators. This account type is designed to provide more tools and insights that are specific to building personal brands and engaging with a fan base. 

Here’s what sets Creator accounts apart:

Advanced Insights: Access detailed analytics about your followers and how they interact with your content. This includes data on when your audience is online, which posts are performing best, and more.

Flexible Profile Controls: Customize how you appear on Instagram. Choose whether to display or hide your category or contact information, and manage your DMs by filtering and prioritizing messages.

Simplified Messaging: Creator accounts have a more nuanced DM inbox with categories like Primary, General, and Requests, allowing for better management of message flows.
Shoppable Posts: If you have products to sell, you can tag them in your posts, making it easy for your followers to purchase directly through Instagram.

Extra Features:

Close Friends List: Creators can make use of the Close Friends feature to share exclusive content with a select group of followers, fostering a closer connection with their audience.

Sponsored Content Tags: Creators have the ability to tag business partners in sponsored content, making it easier to follow Instagram’s transparency requirements for branded content.

What is an Instagram Business Account?
The Instagram Business account is tailored for companies and organizations looking to build their brand on the platform. It offers tools and features focused on marketing, selling, and analyzing content performance. 

Here’s what you need to know about Business accounts:


Comprehensive Insights:
 Similar to Creator accounts, but with a focus on metrics that matter to businesses, such as reach, impressions, and total clicks to their website.

Promoted Posts: Business accounts can promote posts and stories directly from the app to reach a larger or more targeted audience.

Contact Information and Call-to-Action Buttons: Easily add contact information and CTA buttons like “Contact Us,” “Book Now,” or “Shop,” driving traffic directly from your Instagram profile to your website or shop.

Auto-Publishing via Third-Party Apps: Schedule and publish content directly through third-party platforms, a crucial feature for content planning.

Quick Replies: This feature enables businesses to save and reuse messages, making customer interaction more efficient.

Audio Options and Restrictions


Creator Accounts:
Music Library Access: 
Creator accounts have more extensive access to Instagram’s music library for use in Stories and Reels. This allows creators to add popular songs to their content, enhancing viewer engagement and emotional connection.

Copyrighted Music: With a Creator account, the use of copyrighted music is more lenient, permitting a broader selection of tracks to complement your content. This is particularly beneficial for influencers who rely on trends and viral content to maintain follower engagement.

Business Accounts:
Limited Music Library: Business accounts face more restrictions when it comes to using copyrighted music in their content. The available music library for Business accounts is more limited, which can affect the choice of soundtracks for Stories and Reels.

Original Audio and Royalty-Free Music: Businesses are encouraged to use original audio or royalty-free music to avoid copyright issues. This can be a limitation for businesses aiming to capitalize on trending sounds to boost their content’s reach and engagement.

Which One Should You Choose?

For Individual Creators and Influencers:
If you’re focused on building a personal brand, engaging deeply with your audience, and you value detailed insights about your followers, a Creator account is likely the best choice for you. Its tools are tailored to help individual creators grow their presence and manage interactions efficiently.

For Businesses and Brands:
Companies, shops, and organizations will benefit most from a Business account. The ability to promote posts, access detailed analytics aimed at businesses, and incorporate direct call-to-action buttons makes it easier to convert Instagram activity into tangible business outcomes.

Making the Switch:
Fortunately, Instagram makes it easy to switch between account types. You can experiment with both and see which one aligns best with your goals. To switch, go to your account settings, select “Account,” and then choose “Switch Account Type.”

The choice between a Creator and Business account on Instagram should be informed by your specific needs, especially regarding audio options and content strategies. Creators benefit from fewer restrictions on music usage and features designed to enhance personal branding and audience engagement. In contrast, Business accounts offer tools optimized for marketing, sales, and customer service efficiency. Understanding these differences can help you leverage Instagram more effectively, whether you’re looking to grow a personal brand or expand your business’s reach and engagement.

By the way, if you don’t want to deal with any of this, just let us handle your online presence so that you can focus on what you do best, your business!